MODESTO, CA -- HEALTHCARE UPDATE NEWS SERVICE™ -- JUNE 13, 2008: The Centers for Medicare & Medicaid Services (CMS) recently proposed a series of new marketing and sales standards for Medicare Advantage and Prescription Drug plans. It's likely these new rules will be ready for implementation for the upcoming open enrollment period. This means significant new compliance challenges and pressure to rethink approaches to sales and marketing.

OVERVIEW

Are you ready for:

• Prohibition on "cold-calling
• Restrictions on broker-agent commissions to make them level across first and subsequent years
• End of cross-selling non-health care-related products to MA or Part D prospects
• Ban on sales activities at health fairs, community meetings or patient waiting areas
• No sales presentations that involve an offer of free meals
• New fines for MA plans of up to $25,000 for each enrollee adversely affected

These are just a few of the proposed rules that will affect marketing plans, distribution outlets, call center telesales and overall plan compliance. Your analysis and interpretation of the impact on your MA plans and PDPs can't wait. October's just around the corner!

This Webinar will discuss interpretations and implications of these new rules. This practical, issue-driven forum will help participants as they consider their compliance readiness, marketing strategy and call center distribution channels.

WHO SHOULD ATTEND

Health Executives responsible for:

• Marketing
• Sales
• Legal
• Compliance
• Call center management

FACULTY

Tom Bixby, Partner Neal Gerber Eisenberg's Health Law Practice Group, Chicago, IL	Tom Bixby, Partner, Neal Gerber Eisenberg's Health Law Practice Group. Neal Gerber Eisenberg's Health Law Practice Group counsels health insurers, HMOs and other health plans on range of legal issues particularly the application of Federal regulations. Tom counsels health insurers, HMOs, and other health plans on issues such as wellness programs, Medicare Advantage and Part D, health information, and consumer-directed health plan vehicles, including flexible spending, health reimbursement, and health savings accounts. He has significant experience dealing with the application of Federal regulations, including Medicare Parts C and D and the HIPAA Privacy, Security, and Transactions Rules, to complex circumstances. Tom has worked extensively with state and federal agencies, including Health and Human Services (HHS) and State Departments of Insurance. He has experience working with health plans on a variety of issues, including HIPAA Title I (wellness programs, anti-discrimination, portability, creditable coverage, etc.), fiduciary duty, provider contracting, market conduct exams, and Gramm-Leach-Bliley compliance.
Lindsay Resnick Chief Marketing Officer, Finelight, Chicago, IL	Lindsay Resnick, Chief Marketing Officer, Finelight Finelight is a national brand direct marketing and advertising agency recognized for a focus on health care and insurance by helping clients connect with customers and move them to action. Lindsay Resnick has twenty-five years of professional experience in the health care and insurance industries. As Chief Marketing Officer of Finelight, Lindsay leads business development and strategic advisory services. Finelight is a national marketing communications firm and award-winning advertising agency specializing health care, insurance and financial services. A 200-person staff brings clients expertise in marketing plans, branding, direct response, media, interactive and call center telesales.
Sherman Rogers CEO, Bloom Marketing Group	Sherman Rogers, CEO, Bloom Marketing Group Bloom Marketing Group is a 500-seat U.S.-based call center serving health plans across the country by providing inbound and outbound telemarketing and licensed agent telesales. With a clear vision, Sherman transformed Finelight from a small photography studio into a national, full-service brand direct agency that specializes in serving the health care, luxury and education sectors. Building upon Finelight's success, Sherman developed Bloom Marketing Group, a 500-seat U.S.-based telesales center with 150 licensed agents and brokers. Bloom is a recognized industry leader for telephonic sales as well as inbound and outbound telemarketing services. Of his many professional successes, Sherman is most proud of the talented people he's attracted.

REGISTRATION

Individual Registration Fee: $225. Audio Conference CD-ROM: $40 for attendees; $285 for non-attendees after the event. Corporate Site Licensing Available.

4 EASY WAYS TO REGISTER:

1. Online: http://www.healthwebsummit.com/cms062508.htm
2. Call: 209.577.4888.
3. Fax: Go to: https://www.managedcarestore.com/hwsorder.pdf, download and fax your registration to the HealthWebSummt office at: 209.577.3557
4. Mail: Go to: https://www.managedcarestore.com/hwsorder.pdf, download and mail the Registration Form to the HealthWebSummit Office at:

HealthWebSummit Office
1101 Standiford Avenue, Suite C-3
Modesto, CA 95350

Healthcare Web Summit Events: Audio conferences, webinars and multi feature web summit learning events for health management professionals Experience e-learning, gain market intelligence, identify solutions, interact with faculty, network and share experiences with attendees, gather data resources and more, and do it all in a web event or audio conference without having to leave your home or office, or having to adjust your schedule.